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Privacy Policy


Your privacy is important to AlfaPizza so we’ve developed a Privacy Policy that covers how we collect, use, disclose, transfer, and store your personal information. In addition to this Privacy Policy, we provide data and privacy information imbedded in our products for certain features that ask to use your personal information.

Please take a moment to familiarize yourself with our privacy practices and contact us if you have any questions.

 

Collection and Use of Personal Information

Personal information is data that can be used to identify or contact a single person.

You may be asked to provide your personal information anytime you are in contact with AlfaPizza or an AlfaPizza affiliated company. AlfaPizza and its affiliates may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the personal information that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.

Here are some examples of the types of personal information AlfaPizza may collect and how we may use it:

What personal information we collect

When you create an AlfaPizza ID, purchase a product, download a software update, connect to our services, contact us or participate in an online survey, we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, device identifiers, IP address, and location information.

When you share your content with family and friends using AlfaPizza products, send gift certificates and products, or invite others to participate in AlfaPizza services or forums, AlfaPizza may collect the information you provide about those people such as name, mailing address, email address, and phone number. AlfaPizza will use such information to fulfill your requests, provide the relevant product or service, or for anti-fraud purposes.

How we use your personal information

We may process your personal information: for the purposes described in this Privacy Policy, with your consent, for compliance with a legal obligation to which AlfaPizza is subject or when we have assessed it is necessary for the purposes of the legitimate interests pursued by AlfaPizza or a third party to whom it may be necessary to disclose information.

The personal information we collect allows us to keep you posted on AlfaPizza’s latest product announcements, software updates, and upcoming events. If you don’t want to be on our mailing list, you can opt out anytime by updating your preferences.

We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes. We may also use your personal information for account and network security purposes, including in order to protect our services for the benefit of all our users. Where we use your information for anti-fraud purposes it arises from the conduct of an online transaction with us. We limit our uses of data for anti-fraud purposes to those which are strictly necessary and within our assessed legitimate interests to protect our customers and our services. For certain online transactions we may also validate the information provided by you with publicly accessible sources.

We may use your personal information, including date of birth, to verify identity, assist with identification of users, and to determine appropriate services. For example, we may use date of birth to determine the age of AlfaPizza ID account holders.

From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with AlfaPizza, you may not opt out of receiving these communications.

We may also use personal information for internal purposes such as auditing, data analysis, and research to improve AlfaPizza’s products, services, and customer communications.

If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.

Source of your personal information where they are not collected from you

We may have received your personal information from other persons if that person has shared their content with you using AlfaPizza products, sent gift certificates and products, or invited you to participate in AlfaPizza services or forums. We may also validate the information provided by you when creating an AlfaPizza ID with a third party for security and fraud prevention purposes.

For research and development purposes, we may use datasets such as those that contain images, voices or other data that could be associated with an identifiable person. When acquiring such datasets, we do so in accordance with applicable law in the jurisdiction in which the dataset is hosted. When using such datasets for research and development, we do not attempt to re-identify individuals who may appear therein.

Collection and Use of Non-Personal Information

We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:

We may collect information such as language, postal code, unique device identifier, referrer URL, location, and the time zone where an AlfaPizza product is used so that we can better understand customer behavior and improve our products, services, and advertising.

We may collect information regarding customer activities on our website, our mobile app or from our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non‑personal information for the purposes of this Privacy Policy.

We may collect and store details of how you use our services, including search queries. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address.

With your explicit consent, we may collect data about how you use your device and our applications in order to help app developers improve our apps.

If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.

Cookies and Other Technologies

AlfaPizza’s websites, online services, interactive applications, email messages, and advertisements may use "cookies" and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non‑personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

Ads might be delivered by AlfaPizza’s website and/or mobile applications. 

AlfaPizza and our partners also use cookies and other technologies to remember personal information when you use our website, online services, and applications. Our goal in these cases is to make your experience with AlfaPizza more convenient and personal. For example, knowing your first name lets us welcome you the next time you visit the AlfaPizza Online Store. Knowing language helps us provide a customized and more useful shopping experience. Knowing someone using your computer or device has shopped for a certain product or used a particular service helps us make our advertising and email communications more relevant to your interests. And knowing your contact information, hardware identifiers, and information about your computer or device helps us personalize your operating system and provide you with better customer service.

If you want to disable cookies you may do so using the relevant options in your web browser. Please note that certain features of the AlfaPizza website will not be available once cookies are disabled.

As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data.

We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. AlfaPizza may use this information in our marketing and advertising services.

In some of our email messages, we use a “click-through URL” linked to content on the AlfaPizza website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.

Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

Disclosure to Third Parties

At times AlfaPizza may make certain personal information available to strategic partners that work with AlfaPizza to provide products and services, or that help AlfaPizza market to customers. Personal information will only be shared by AlfaPizza to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes.

Service Providers

AlfaPizza shares personal information with companies who provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever AlfaPizza operates.

Others

It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for AlfaPizza to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.

Protection of Personal Information

AlfaPizza takes the security of your personal information very seriously. AlfaPizza online services such as the AlfaPizza Online Store protect your personal information during transit using encryption such as Transport Layer Security (TLS). When your personal data is stored by AlfaPizza, we use computer systems with limited access housed in facilities using physical security measures. Data is stored in encrypted form including when we utilize third-party storage.

When you use some AlfaPizza products, services, or applications or post on an AlfaPizza forum, chat room, or social networking service, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a forum posting or Facebook comment, that information is public. Please take care when using these features.

If you log on to a device that is owned by a third party, any information shared may be downloaded on to that third-party device thereby disclosing any such shared information. 

The existence of Automated Decision-Making, Including Profiling

AlfaPizza does not take any decisions involving the use of algorithms or profiling that significantly affects you.

Integrity and Retention of Personal Information

AlfaPizza makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service specific privacy summaries. When assessing these periods we carefully examine our need to collect personal information at all and if we establish a relevant need we only retain it for the shortest possible period to realize the purpose of collection unless a longer retention period is required by law.

Access to Personal Information

You can help ensure that your contact information and preferences are accurate, complete, and up to date by signing in to your AlfaPizza profile page. For other personal information we hold, we will provide you with access (including a copy) for any purpose including to request that we correct the data if it is inaccurate or delete the data if AlfaPizza is not required to retain it by law or for legitimate business purposes.We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. We may also decline aspects of deletion or access requests if we believe doing so would undermine our legitimate use of data for anti-fraud and security purposes as described earlier. A request may be made by sending an email to privacy@alfapizza.com.

Location-Based Services

To provide location-based services on AlfaPizza products, AlfaPizza and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your AlfaPizza computer or device. Where available, location-based services may use GPS, Bluetooth, and your IP Address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, and other technologies to determine your devices’ approximate location. Unless you provide consent, this location data is collected anonymously in a form that does not personally identify you and is used by AlfaPizza and our partners and licensees to provide and improve location-based products and services. For example, your device may share its geographic location with application providers when you opt in to their location services.

Some location-based services offered by AlfaPizza, such as the delivery of products, require your personal information for the feature to work.

Third‑Party Sites and Services

AlfaPizza websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties.

Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

Our Companywide Commitment to Your Privacy

To make sure your personal information is secure, we communicate our privacy and security guidelines to AlfaPizza employees and strictly enforce privacy safeguards within the company.

Privacy Questions

If you have any questions or concerns about AlfaPizza’s Privacy Policy or data processing, you would like to contact our European Data Protection Officer, or if you would like to make a complaint about a possible breach of local privacy laws, please contact us via email at privacy@alfapizza.com.

When a privacy question or question about personal information received in response to an access/download request is received we have a dedicated team which triages the contacts and seeks to address the specific concern or query which you are seeking to raise. Where your issue may be more substantive in nature, more information may be sought from you. All such substantive contacts receive a response. If you are unsatisfied with the reply received, you may refer your complaint to the relevant regulator in your jurisdiction. If you ask us, we will endeavor to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

AlfaPizza may update its Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our website along with the updated Privacy Policy.

 

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